Exporting Talent, Importing Value: Monetising Sports IP in Africa.
Date: Sunday, 27 April 2026
Time: 12:00 PM (WAT)
Location: Virtual (Zoom)
In celebration of World Intellectual Property Day 2026, Alliance Law Firm presents a timely and commercially relevant webinar exploring the intersection of sports, intellectual property, and economic value in Africa.
Aligned with the global theme “IP and Sports,” this session will examine how Africa’s rapidly growing sports ecosystem continues to generate significant global value through athlete exports, broadcasting rights, endorsements, and licensing.
Despite this, much of the intellectual property underpinning this value remains under-structured, under-protected, and commercially underutilised.
This webinar brings together leading experts across sports, law, and business to explore how stakeholders can better capture, protect, and monetise sports-related IP across the continent.
Key Discussion Areas
– The commercial lifecycle of sports talent in Africa.
– Image rights, licensing, and endorsement structures.
– Ownership and monetisation of sports IP assets.
– Legal and regulatory gaps affecting African stakeholders.
– The role of lawyers, agents, and managers in value creation.
– Emerging opportunities in esports and digital sports ecosystems.
Why This Matters
Africa’s sports industry is experiencing accelerated growth, driven by increased investment, global exposure, and expanding media markets. However, many athletes, clubs, and organisations still operate without the legal frameworks required to fully maximise the value of their intellectual property.
This session aims to bridge that gap by providing practical, business-focused insights into how IP can be leveraged as a strategic asset for long-term value creation.
Who Should Attend
– Sports professionals and athletes
– Talent managers and agents
– Sports entrepreneurs and investors
– Legal practitioners and in-house counsel
– Brand managers and marketing professionals
– Stakeholders in media, entertainment, and esports
Speakers
Rachel Iliya – International Rugby League Athlete
Adedamilola Adedotun – Head of Sports & Strategy, The Temple Company
Layth Gafoor – Managing Partner, Lucentem Sports & Entertainment Law
Kwesi Hayford – President, Esports Association Ghana
Telema Davies – Managing Partner, DMPartners
Vanessa Obi – Senior Associate, Alliance Law Firm
Register Now
Secure your place at this insightful session:
About Alliance Law Firm
Alliance Law Firm is a full-service commercial law firm committed to delivering innovative legal solutions across corporate, commercial, and emerging sectors. The firm has a strong focus on intellectual property, media, and technology law, supporting clients in navigating complex and evolving business environments.
