Exporting Talent, Importing Value: Monetising Sports IP in Africa
Africa produces world-class sporting talent. The question is no longer whether African athletes can compete on the global stage. It is whether they own a share of the value they create when they do.
On Monday, 27 April 2026, Alliance Law Firm will host “Exporting Talent, Importing Value: Monetising Sports IP in Africa”, a flagship webinar to mark World Intellectual Property Day 2026, themed “IP and Sports.”
This session brings together athletes, legal practitioners, consultants, policy-makers, executives, and decision-makers across sport, law, media, and investment to examine one of the most commercially important issues in African sport today: the gap between the value African athletes generate and the value they retain.
Our panel will explore:
• Where and how value is lost across African sports ecosystems
• The IP tools that exist but remain underused
• How athletes can build independent, legally protected commercial brands
• The digital and gaming frontier as the next phase for African sports IP
• What investors actually look for, and why structure determines funding
Joining our panel:
Rachel Iliya, International Rugby League Athlete and Performance Trainer.
Adedammy A. Adedotun, Head of Sports and Strategy, The Temple Company
Layth Gafoor, Founder and Managing Partner, Lucentem Sports and Entertainment Law P.C.
Kwesi Hayford, President, Esports Association Ghana.
Telema Davies, Managing Partner, DMPartners
Moderated by Vanessa Obi, Senior Associate at Alliance Law Firm and a recognised authority in intellectual property, data protection, and commercial law.
Event Details
– Monday, 27 April 2026
– 12:00 pm
– Live Zoom Webinar
– Register here
Registration is free, and attendance is advised.
In sport, talent creates value. Structure determines who keeps it.
